In the ever-evolving beauty landscape of the Middle East, Jordan has emerged as a dynamic hub for makeup enthusiasts and trendsetters. From bold color palettes to skin-loving formulations, the local market is seeing a surge in both international favorites and regional powerhouses. Whether you’re a makeup artist, beauty blogger, or someone who just enjoys a well-stocked vanity, knowing which brands are currently hot in Cosmetics Jordan is essential. Let’s explore the makeup brands that are stealing the spotlight in 2025.
Local Favorites Gaining Global Recognition
Over the last few years, Jordan has seen a rise in homegrown beauty brands that combine Middle Eastern aesthetics with modern formulations. Brands like Joelle Paris and Sondos Beauty have gained popularity for their high-quality products and focus on Arab skin tones and textures. These brands offer everything from full-coverage foundations to dramatic false lashes that cater to local beauty standards while embracing global trends.
International Giants Holding Their Ground
While local brands are flourishing, international heavyweights still hold a strong presence in Cosmetics Jordan. MAC Cosmetics, Huda Beauty, and Fenty Beauty continue to top the charts in popularity. Huda Beauty, in particular, resonates with Jordanians due to its roots in the region and emphasis on high-glam, long-lasting products. Fenty Beauty’s inclusive shade ranges have also made it a hit among diverse Jordanian consumers.
Affordable Beauty: Drugstore Heroes
Not every beauty lover wants to splurge on high-end makeup—and luckily, they don’t have to. Affordable and accessible brands like Maybelline, L’Oréal, and Revolution Beauty are booming in Jordan. These brands offer trend-driven products such as tinted serums, hydrating lip oils, and high-pigment eyeshadows that appeal to younger consumers and makeup beginners. Their availability in local pharmacies and supermarkets makes them an easy choice for everyday wear.
Niche and Natural: The Rise of Clean Beauty
As Jordanians become more conscious of what goes into their products, there’s growing interest in natural and cruelty-free makeup brands. Brands like The Balm, Kiko Milano, and Ilia are gaining a loyal following. Consumers are looking for makeup that not only performs well but also aligns with ethical and eco-conscious values. This shift is especially evident in the younger demographic, who are turning to clean beauty as a lifestyle choice.
Social Media and Influencer-Driven Brands
Social media continues to shape the beauty industry in Jordan. Brands endorsed by popular local influencers—such as Rare Beauty, Charlotte Tilbury, and Morphe—are seeing a noticeable rise in popularity. These brands benefit from TikTok tutorials, Instagram reels, and YouTube reviews that create instant hype. The demand for influencer-approved makeup reflects the growing trust in peer recommendations over traditional advertising.
The Future of Cosmetics in Jordan
The beauty scene in Jordan is becoming increasingly diverse and vibrant. With an exciting mix of luxury, drugstore, clean, and influencer-backed brands, the market for Cosmetics Jordan is more competitive—and creative—than ever before. As beauty preferences evolve, we can expect more innovation, better accessibility, and a deeper focus on individuality in makeup choices.
Whether you’re shopping at a local souq or browsing a sleek beauty lounge in Amman, one thing is clear: Jordan’s makeup market is thriving, bold, and beautiful.
